Using Segmentation in Customer Retention
Investorline The basic approach to retention-based segmentation is that a company tags each of its active customers with 3 values: Tag #1: Is this customer at high risk of canceling the…
What is Market segmentation
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that…
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research;…
What is Pricing?
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product.…
What is Seniority (financial)?
In finance, seniority refers to the order of repayment in the event of bankruptcy. Senior debt must be repaid before subordinated debt is repaid. Bonds that have the same seniority…
What is Hybrid security?
Hybrid securities are a broad group of securities that combine the elements of the two broader groups of securities, debt and equity. Hybrid securities pay a predictable (fixed or floating)…
What is SWORD-financing?
SWORD-financing (Stock and Warrant Off-Balance Sheet Research & Development) is a special form of financing invented to help young biotech companies access capital to finance their R&D via establishing SPE…
Venture Capital Financing and its process
Venture capital financing is a type of financing by venture capitalist: the type of private equity capital is provided as seed funding to early-stage, high-potential, growth companies and more often…
What are Angel investor
An angel investor or angel (also known as a business angel or informal investor) is an affluent individual who provides capital for a business start-up, usually in exchange for convertible…
What is sweat equity
Sweat equity is a term that refers to a party’s contribution to a project in the form of effort — as opposed to financial equity, which is a contribution in…